Rackery

What is Rackery? Rackery is an app that helps you find the right fit and size when shopping online for clothes. Fit is a significant bottleneck in online apparel shopping, and we tackle this problem head-on. Rackery includes a search engine to find well fitting brands – it is the first consumer facing platform to search across 100+ brands and recommend specific sizes and fits based on algorithmic analysis of your selfies.

How to use Rackery – users upload 2 selfies to the Rackery app, and our algorithms recommend well-fitting brands along with size and fit.

Technology - Rackery is heavily technology driven – a combination of an extensive size database, an advanced tool to assess measurements from photos, and a matching engine to recommend the right sizes to a user.

Value prop: Our value prop to brands and retailers include: brand discovery, higher customer satisfaction, customer reacquisition and lowered costs.

Current Status: Rackery was online from 2016-2018 and had over 50K active users. It is no longer online - its management owns the IP rights, and is exploring whether to make this a crowd-supported platform when it brings it back online.

The "fit" bottleneck

Size charts need you users to know their body measurements; users may not know this or not have a measuring tape handy. In addition, vanity sizing has led to much confusion, especially in women's apparel. Size / fit issue is a leading reason why more than 20% of apparel sold via e-commerce is returned.

How to use Rackery

Users upload 2 selfies, and our algorithms digitally measure the user based on their selfies. We then recommend well-fitting brands along with a size recommendation and a fit rating. All this within a few minutes - no need for a measuring tape or looking through size charts.

Technology

We released our first app in May 2016, on both iOS and Android, and have received great feedback, including ~50K user signups and media coverage. Rackery's tech IP includes:

Brand database of over 100+ brands including their multitude of sizes and fits
PhotoFit – ground breaking software that we developed to analyze users' photos and convert them to 3D models
Matching algorithms that provide recommendations to users based on body measurements, demographics, and user style preferences

Value Proposition

Brand discovery: users are shown a range of well fitting brands, thereby promoting brand discovery.
Customer reacquisition: new fits / styles from a brand presented to users already familiar with that brand (based on an intelligent matching algorithm)
Customer satisfaction: increased trust and reduced frustration with the improved “fit” confidence
Reduced costs: reduced returns and reduced need for customer support. More efficient marketing spend: exposure to highly targeted customer base